CapyFun licensing
CapyFun Capybara Licensing
CapyFun is a globally growing capybara character and lifestyle brand inspired by cozy living, friendship, and everyday joy. CapyFun is where capybara character licensing began. Our original characters and artwork have been proven at retail across apparel, home, stationery, publishing and more, for every age group.
Licensing inquiries: contact@capyfun.com
CapyFun is a globally growing capybara character and lifestyle brand inspired by cozy living, friendship, and everyday joy.
From publishing and apparel to toys, home, stationery, gifts, puzzles, and more, CapyFun brings original capybara characters to life through global licensing, retail partnerships, and consumer products.
As the first brand to comprehensively develop capybara characters as a global lifestyle IP, CapyFun offers licensing opportunities across multiple product categories and age groups. CapyFun owns and manages its original characters, artwork, and associated intellectual property, with a growing international licensing program.
For CapyFun licensing, brand collaborations, and retail partnerships, please contact us at contact@capyfun.com.
Original Global IP. 100% original characters and artwork. Owned and managed directly by CapyFun.
Books. Apparel. Home. Stationery. Accessories. Toys. Puzzles. Gift. Animation.
Loved by kids, teens, and adults. Designed for everyday happiness.
Available through leading retailers worldwide and supported by a growing online community.
Backed by an expanding international trademark portfolio with dedicated brand management and licensing support.
CapyFun is a globally growing lifestyle brand inspired by cozy living, friendship, and everyday joy. Our original characters have grown from books into a wide range of licensed products, with collections available through retailers including ZARA, H&M, Marks & Spencer, Target, Walmart, C&A, LC Waikiki, Primark, Old Navy, Kohl's, Lindex, Reserved, Lefties, Tesco, Sainsbury's, Asda, Spotlight and many more retailers around the world. Today, CapyFun is represented by licensing partners across apparel, accessories, footwear, home, stationery, puzzles, gifts, publishing, and other consumer products.
Beyond retail, CapyFun continues to build a growing global community, with 420K+ followers on TikTok, 100K+ on Instagram, 10K+ on YouTube, and over 7 billion views on GIPHY. The brand is also expanding through publishing, with books available worldwide via Ingram and publishing partnerships including Quarto, Hachette, Macmillan, and other international publishers.
In October 2026, Publishers Weekly featured CapyFun in its Licensing Hotline as a publishing-based, all-ages lifestyle brand. Read the feature
What you can license
The CapyFun capybara characters work across categories and age groups, from baby and kids to teen and adult lines.
- Apparel & footwearKids, teen and adult fashion, sleepwear, socks and shoes.
- Toys & plushPlush, keychains, puzzles, games and collectibles.
- Home & textilesBedding, towels, cushions, tableware and home decor.
- Stationery & schoolNotebooks, pens, backpacks, stickers and calendars.
- PublishingPicture books, board books, coloring and activity books.
- Gifts & accessoriesBags, phone cases, hair accessories and seasonal gifts.
- Food & lifestyle collabsCafé, snack, beauty and home-care brand collaborations.
- Animation & digitalShort-form animation, GIFs and stickers, games and apps.
How CapyFun licensing works
- 1Tell us about your projectShare your company, product category, territories, sales channels and timing.
- 2Find the right fitWe match characters, art and a deal structure to your category and retailers.
- 3Design with official artWork from the official CapyFun artwork library, with friendly design support.
- 4Approve and launchApprovals on concepts, samples and packaging, then launch together.
CapyFun licensed products
CapyFun products for kids, teens and adults, from cute character designs to minimal, grown-up styles: apparel, backpacks and bags, accessories, puzzles, home, plush and footwear.
Intellectual property protection
CapyFun® develops original character artwork, product designs, and brand assets.
Certain CapyFun plush products are protected by U.S. design patents, including but not limited to U.S. Design Patent No. D1,071,011 S, which covers the ornamental design of a plush toy.
Original books, character artwork, illustrations, product imagery, and related content on this site are protected by U.S. copyright law and may not be copied, reproduced, or used without authorization.
CapyFun® and related logos are registered trademarks of CapyFun LLC and are protected under U.S. trademark law.
Unauthorized manufacture, sale, or distribution of products that infringe CapyFun’s patent, copyright, or trademark rights—including products that copy or are substantially similar to protected designs or cause consumer confusion—is strictly prohibited and subject to enforcement under applicable U.S. law.
To report a suspected infringement, email contact@capyfun.com.
Capybara licensing FAQ
Who owns the CapyFun capybara characters?
CapyFun owns and manages its original capybara characters, artwork and related intellectual property, backed by an international trademark portfolio. Every character was created by author and illustrator Helen H. Wu.
What makes capybara characters good for licensing?
Capybaras are calm, friendly and gender-neutral, so they appeal to boys, girls, teens and adults alike. CapyFun pairs that all-ages appeal with a consistent illustration style, a large art library and an active social audience.
Which product categories can I license?
Apparel, footwear, accessories, toys and plush, home and textiles, stationery, publishing, gifts, food and lifestyle collaborations, animation and digital products. Tell us your idea and we will see if it fits.
Where are CapyFun licensed products sold?
CapyFun collections have been sold through retailers around the world, including ZARA, H&M, Marks & Spencer, Target, Walmart, Primark, C&A, Old Navy, Kohl’s, Lindex, Reserved, LC Waikiki, Lefties, Tesco, Sainsbury’s, Asda and Spotlight, among many others, and CapyFun books are published with partners including Hachette and Quarto.
How do I start a capybara licensing inquiry?
Email contact@capyfun.com with your company name, product category, territories, sales channels and target launch date.
Let’s make something cozy together
For capybara licensing, brand collaborations and retail partnerships, email us at contact@capyfun.com.
Email the CapyFun teamGet in Touch
Our friendly team would love to hear from you